You cannot get anybody to do something if they're not paying attention to you — Brian Carter.

You cannot buy engagement. You have to build engagement — Tara-Nicholle Nelson.

Think like a wise man but communicate in the language of the people — William Butler Yeats.

These days, people want to learn before they buy, be educated instead of pitched — Brian Clark.

Speak to your audience in their language about what's in their heart — Jonathan Lister.

More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth — Gary Vaynerchuk

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time — Ann Handley.

By definition, remarkable things get remarked upon — Seth Godin.

Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share - Shafqat Islam