You cannot get anybody to do something if they're not paying attention to you — Brian Carter.

You cannot buy engagement. You have to build engagement — Tara-Nicholle Nelson.

Think like a wise man but communicate in the language of the people — William Butler Yeats.

These days, people want to learn before they buy, be educated instead of pitched — Brian Clark.

Speak to your audience in their language about what's in their heart — Jonathan Lister.

More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth — Gary Vaynerchuk

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time — Ann Handley.

By definition, remarkable things get remarked upon — Seth Godin.

Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share - Shafqat Islam

Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people's expectations around media and advertising does indeed change based on the technology they grow up with— Shane Snow.